We help in-house teams and management get their bearings quickly and set a communications direction that holds firm through campaign cycles, product changes and swings in media attention.
BratislavaTelecoms, technology, financial services, retail and FMCG. A deep corporate background and years in these sectors mean we read the communications dynamics in energy or healthcare just as fluently.
These are environments where a strong brand, the product, the customer, technology, customer care and the media are all in play at once – often alongside the regulator and the internal flow of strategic information. Our work doesn't end at communications: it also covers strategic sponsorship and events, from first advice through to delivery that meets exacting demands on both budget and visibility.
A reputation isn't built on a series of campaigns but on a longer through-line – one that doesn't shift with every new product, brief or media swing. We help define it, articulate it and hold it.
The biggest risks arise where information stops flowing between levels of management. We make sure a company's strategic intent travels clearly from leadership to the front line and back.
We track competitors, the regulator and the media agenda continuously, and respond to change deliberately – always taking the long view.
Not every situation calls for a loud response. Sometimes the right answer is better timing, a clearer argument – and sometimes, measured silence.
It rests on years in environments where communications has to understand the business, the media, internal dynamics, the public context and sensitive decisions. That experience comes from corporate communications and marketing across telco, financial, retail and FMCG companies, from technology media, and from senior roles in communications consulting.
We don't bring an outside perspective as a substitute for a client's in-house know-how – we add distance, broader context, and the ability to name connections and risks that are harder to see from within.
25+
25+ years in strategic communications and PR
You work directly with the people who actually carry the work – from first read of the context through to final output.
Founder & Managing Director
He has spent more than 25 years in public relations and strategic communications. He led corporate communications at Slovak Telekom and T-Mobile. He specialises in internal and crisis comms, communications strategy, transformation, CSR, and corporate sponsorship and events. He counsels senior leadership on strategic and reputation-sensitive decisions.
Senior Account Manager
She has spent more than 15 years in PR, marketing and strategic communications, across both corporate and agency settings, working for brands such as IQOS, Pelikan, Karl Lagerfeld and GANT. At pragmatig, she leads communications for Orange, with a focus on reputation, strategic planning and execution across channels. Her background spans integrated campaigns, media relations and stakeholder management.
Senior Account Manager
She has spent more than 12 years in PR, media and editorial. Working on both sides – newsroom and agency – has given her a detailed grasp of how editorial operates and how to place stories effectively. She has worked for brands such as Lidl, ALO Diamonds, Mecom and F&F, and at pragmatig contributes to communications for Orange. She specialises in media relations, building and running communications plans, product and brand campaigns, CSR and reputation projects. Her work has been recognised in PR awards at both regional and international level.
Co-Founder, transformio.ai
He is among Slovakia's leading experts on AI adoption and transformation. He spent years in strategy roles at Slovak Telekom and IBM, and co-founded Impact Hub Bratislava. As Co-Founder of transformio.ai, he leads the development and deployment of AI solutions for business. At pragmatig, he bridges communications practice and applied AI.
We don't stop at off-the-shelf tools.
AI is changing how communications teams think and work – from reading public debate and shaping arguments to tracking narratives over time. In a field where the pace of innovation shifts almost week to week, staying oriented is how we recognise, early enough, what actually matters for a client's communications.
We design and build solutions tailored to the specific demands of PR and communications work – from monitoring and analysis through to systems built around a particular client. Our exclusive partner for AI implementation is transformio. An ownership link between the two firms lets us bring its experience in building and deploying AI straight into our everyday work.
